At every step in this process, the use of digital tools to visualise and interpret data is instrumental to engaging with client-side stakeholders in a truly collaborative working environment.

Hydrogen is difficult to store, transport and move around, so it isn’t particularly useful as an end product, as it would require a lot of new infrastructure for end users.However, it does have strong potential as an ingredient in clean, drop-in, substitute fuels, such as ammonia (which can be used as a Marine shipping fuel), or synthetic hydrocarbons.

Importantly, this would mean that existing storage, transport and end-use infrastructure could continue to be used, including the use of today's planes and ships, making these kinds of solutions extremely useful..The sticking point is that in order for hydrogen to be used successfully as an ingredient in these alternative fuels, it needs to be very inexpensive, costing less than one dollar per kilogram.This is significantly out of range for any of the prospects for renewables until 2050, largely because they are very dispersed, dilute energy sources.

Despite building renewables in windy and sunny places, and combining them to increase the capacity factors, there’s still a cost to transport those fuels around the world, leading to high prices.In contrast, with advanced heat sources, it’s possible to move into a shipyard based manufacturing environment to make offshore production platforms.

These large, floating platforms are akin to what the oil and gas industries use today, and would enable us to achieve extremely low costs..

In essence, the proposed model here is the same as for repowering coal.The payback, the value generated for doing the right thing on the environment is immense, in monetary terms and in our living environment and in protection of people and biodiversity; and in feeling that we are part of a generation that acted and made the world a better place for everybody.

These are things in our power and reach.We can reap the hard-won benefits of technology and freedoms while at the same time repairing the world..

Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.